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The Daily Brief: The Parties Around Coachella Weekend, Looming Matcha Shortages, and more.

Your daily update is here.

Good Afternoon! It’s Wednesday, April 9.

We had sunny skies throughout Los Angeles today with highs reaching 79°, tomorrow we’ll have cloudy conditions with temperatures expected to break into the 80°s

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Activist Investor Wants All the Chicken as He Aims to Take Over Control of Southern California-Based El Pollo Loco

Sardar Biglari, the Texas mogul and activist investor, has made an unsolicited offer to acquire El Pollo Loco through his hedge fund, Biglari Capital. Already owning 15% of the chain, Biglari is known for his bold corporate moves, having previously acquired parts of Jack in the Box, Cracker Barrel, and others. El Pollo Loco, which started in L.A. 50 years ago, has grown to nearly 500 locations in the Southwest. Executives are evaluating Biglari’s offer, though a “poison pill” provision may complicate his attempt to take control of the company.

A Look at the Best Coachella Weekend Shindigs

Coachella weekend isn’t just about the music festival—it’s also a hotspot for exclusive parties. From Neon Carnival to REVOLVE Festival and 818 Outpost, celebs, DJs, and brands are lighting up the desert with fashion, music, and invite-only vibes.

L.A.-Born Brand Pressed Juicery Expands Into Plant-Based Foods And Treats

Pressed Juicery, known for its health-driven, plant-based offerings, has introduced a seasonal lemon blueberry crumble sundae. Made with dairy-free soft serve, it features a tangy lemon agave drizzle, vegan lemon cookies, and fresh blueberries, delivering a zesty, refreshing treat. Available through May 31, this dessert is the latest in the company’s expansion into wholesome, plant-based foods.

Global Matcha Shortage Looms as Demand Soars, Companies Set Purchase Limits

With matcha’s rising popularity, companies like Ippodo Tea are limiting purchases due to supply shortages. The annual harvest and production challenges in Japan are struggling to meet the demand, which has been fueled by health trends and social media. Experts suggest that matcha cultivation may expand globally, but consumers remain dedicated, even amid potential price hikes.

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THE L.A. WOMAN LUNCHEON
Join Los Angeles magazine at the L.A. Woman luncheon on April 18 for an afternoon of networking, inspiration and powerful conversations with Paris Hilton and L.A. Women honored in the March L.A. Woman issue.

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